Boost your business with referrals

Business words of wisdom:-
"Program Management is in the business of building relationship bridges"- Albert Ho

Referrals are an extension of business networking. If your existing customers like your services and are totally satisfied, there is a good chance that they will recommend you to others. People will not necessarily sing praises unless you take various actions of getting referrals.

Ask people
Ask your existing customers if there is anyone they know who could use your service. If your contact window is leaving for a new job, ask to maintain contacts and the new employer could use the your contact window as referee name.

Offer Incentives
Offer a discount or a prize to your existing customer who refers you to a new customer. Or offer an "introduction fee" to anyone who refers a new business.

Have a referral form
You could also makes it official just to confirm an award to anyone who refers new business. The information received will be much accurate than verbal referrals.

Ask for letter of recommendation.
Ask existing customers for some letter or comments you could use for your sales promotion. A Plague or trophy that appreciates your services as evidence.

Listen for Potential referrals
Keep your eyes open for referrals. Sometime, you existing customer will says, "My friends is still suffering from the same problems in his business I used to have". This would be an opportunity your services could fix your customer's friend problem.

Thank people who help you
When new customer contact you, always ask how they heard about you. You should send a thank you note to that person. This encourage them to refer more people to you. Sometime, people are timid and does not want to claim credit, so we should make the first move to give thanks.

Refer business to them
Remember " I'll scratch your back if you scratch mine" story? In the business world, we have to share business leads to survive. If my main commodity being the electronics products but my potential client is searching for metal parts fabricator (which we are not capable of doing), I should share this leads to the metal fabricator with the intention one day if he will do the same.


Kacak5 Management