How Does a Business Proposal Work?

Program words of wisdom:-
A Program is one small step for the Sales Vice President, one giant leap for the Program Manager. Planning without action is futile, action without planning is fatal.


Business Proposal
If you need to present a business solicitation for a product or manufacturing service to get customers, a business proposal is the best format to use. By laying out the who, what, when, where and whys of your company's information, any potential buyer will have all the information needed to make an informed decision.

A business proposal not only gives your prospect needed information, but you as well. Once completed the proposal can act as a guideline when it comes time to put your preposition into action.

Features
The key points developed within a business proposal cover every aspect of your company in step-by-step detail. Areas to cover are

- Main goals of the business
The main goals of your business objectives will incorporate your company vision and the mission, or purpose, it serves.
- Products, and/or services offered
Provide a clear depiction of what you're offering and how it will benefit the customer
- Market analysis and marketing strategy
Break down who and where your target market is, along with their likes and dislikes, and how you plan to reach them
- Operational components of the business idea
List all aspects from start to finish of what is needed to put your idea into action. This includes buildings, production needs, marketing methods and inventory needs
- Financial plan
Based on listed operational needs, the financial plan forecasts how much money is needed, when it will be needed and how will repayment be made
Identification
Before starting a business proposal, two issues that you'll want to be clear on are the mission and vision for the business. Composing both a mission statement and a vision statement to start is a good way of focusing in on the strength of your business.

The vision statement will describe exactly what your idea will look like in 5, 10 and 20 years. It's an inspirational depiction of the business idea that should jump start your creativity and focus your plan. The mission statement is more so a statement of purpose explaining what needs your business idea will serve, who it will help and how.

If your prospect has made it this far through the proposal, there's a good chance she's interested in the idea. The products or services portion of your proposal can make or break the deal. Product features and customer benefits should be described in clear, concise words from the customers' point of view.

Effects
How your products/services will affect a particular target company is what the market analysis and marketing strategy portions of the proposal will cover. Presenting the likes and dislikes of a target company in relation to how your product/services will meet a need, lays out the business potential for your prospect. The marketing strategy will then map out a plan on how you will reach this target population.

The remainder of the proposal is the nuts and bolts portion of your proposition, (Project Management) listing in verbatim, every material and service that will be needed to get the business off the ground and the overall cost to accomplish it.

When done right, an effective business proposal engages the right prospect and leads him to a logical conclusion. Any questions, doubts or concerns the prospect may have are covered in a well crafted business proposal.


Kacak5 Management